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AEO and GEO explained: how to get your business named by ChatGPT and Google AI
What AEO and GEO mean, what actually helps, and what is just hype.
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Marketing guides for growing businesses
Simple, practical guides on Meta Ads, Google Ads and AI search.
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Google Ads for small businesses: where to start
A plain-language starting guide to search campaigns, keywords, tracking and what to measure first.
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LinkedIn lead generation for B2B founders: a simple start
Who it suits, how to target decision-makers, what to offer and how to follow up.
Read article →AEO checklist: 10 things to fix this week
Ten practical fixes for AI search visibility, with honest limits.
Read article →What is a good cost per lead? How to judge your own numbers
A simple way to work out the cost per lead your business can afford.
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5 Meta Ads mistakes that waste a first-time founder's budget
Most first campaigns fail for the same five reasons. Avoid these and your first budget goes further.
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Meta Pixel setup checklist: track your leads before you spend a rupee
A checklist to set up the Meta Pixel and know which ads bring leads.
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