AEO checklist: 10 things to fix this week

More people now ask ChatGPT, Gemini and Google AI who to hire or what to buy. Nobody can guarantee a mention, but you can make it easier for AI tools to find clear, correct information about your business. Here are ten fixes for this week.

The checklist

1. Write one clear sentence about what you do. "We are a [what] for [who] in [where]". Use it on your home page, profiles and listings.
2. Give each service its own page. One service, one page, with plain headings.
3. Answer real questions on the page. Put the question as a heading and the answer in the first lines below it.
4. Add an FAQ. Use the questions customers really ask, such as cost, time and who it is for.
5. Keep your business details identical everywhere. Name, city, email, phone and links should match on your site, Google Business Profile, LinkedIn and directories.
6. Complete your Google Business Profile. Categories, services, photos and a short description.
7. Collect real reviews. Ask happy customers to review you on Google. Never write fake ones.
8. Add structured data. Organization, Service and FAQ markup help machines read your pages. Make sure it matches what is visible on the page.
9. Do not block search crawlers. Check your robots.txt, and make sure your pages load without logins or pop-ups blocking the text.
10. Test it. Ask ChatGPT, Gemini and Perplexity the questions your customers ask. Write down what each says about you and your competitors, and repeat monthly.

What not to do

• Do not stuff pages with keywords.
• Do not publish fake reviews or invented awards.
• Do not trust anyone who guarantees you will appear in AI answers.

Want us to test what AI tools say about your business today? Ask for a free AI visibility check.