About us

Founder-led, so it’s personal.

Catalyst Ads Co. is a performance marketing agency in Bengaluru. One founder runs your campaigns, explains the numbers in plain words and answers on WhatsApp.

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Ujjawal 'Monk' Kumar, founder of Catalyst Ads Co.

Ujjawal 'Monk' KumarFounder, Catalyst Ads Co.

Our mission

Turn ad spend into real enquiries.

Most small businesses spend on ads without knowing what they get back. We plan the budget first, run the campaigns on Meta, Google and LinkedIn, and report cost per lead and lead quality in words you can read.

We are also building for a new kind of search. When customers ask ChatGPT, Gemini or Google AI who to hire, we help your business show up with clear, correct information.

3ad platforms we run: Meta, Google and LinkedIn

6services, from ads to reporting

1home base: Bengaluru, India

Our journey

How Catalyst took shape

A short, honest timeline of where we are.

2026

The start

A performance agency built around one number

Catalyst Ads Co. started in Bengaluru with a simple rule: judge every campaign by the leads it brings and what each lead costs.

On Instagram

Learning in public

Growing real pages, not just talking about it

We build and grow pages ourselves. Monk Stories is the founder’s own creator page, and GreenKart is a client page in Bengaluru where we set up the brand and reels.

Oct 2026

AI search

Adding AEO and GEO

People now ask AI tools who to hire. We added AI search visibility to our services, with honest limits and no guaranteed rankings.

Oct 2026

Sharing what we learn

Guides for founders

We started publishing plain-language guides on Meta Ads, cost per lead and AI search so founders can learn before they spend.

Core values

What we stand for

Six rules we work by on every account.

Plain language

Reports and advice in words a business owner can use.

Your accounts stay yours

Ad accounts and data stay in your name, always.

Test, then scale

We cut what fails and grow what works, step by step.

No fake guarantees

We never promise rankings, mentions or overnight results.

Quality over clicks

A lead who answers the phone beats a click that does not.

Learn in public

We share what we learn in guides, so you can learn before you spend.

Meet the founder

Hi, I’m Monk.

I’m Ujjawal ‘Monk’ Kumar, the founder of Catalyst Ads Co. I’m a marketing student in Bengaluru, and I run the agency myself, from the first audit to the monthly report.

Before this I worked on brand partnerships, community and content for an esports brand, and on business development for a compliance consultancy. Those jobs taught me one thing: the work that gets paid for is the work that brings in real enquiries.

That is why every campaign here is judged by leads, not clicks.

Message Monk on WhatsApp LinkedIn

Real pages